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Stila Launches at Ulta’s Target Shop

Ulta Beauty's shop-in-shop experience brings prestige brands to Target stores.

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By: Marie Redding

Senior Editor, Rodman Media


Stila Cosmetics has launched at Ulta Beauty’s Target shop—a shop-in-shop experience that brings prestige brands to Target stores.

“We are so thrilled to be a part of Ulta Beauty at Target,” says Desiree Tordecilla, Chief Marketing Officer at Stila Cosmetics. “When Ulta Beauty first engaged prestige brands years ago, we knew we had to get on board immediately. As the leading beauty retailer, the company has always provided unique opportunities to reach new consumers…”

Tardecilla continues, “Ulta Beauty at Target is the next evolution of in-store beauty shopping, and we’re excited to join…We look forward to this exciting new retail chapter for Ulta Beauty and Stila and cannot wait to see how our customers engage with the shop in shop.” 

Stila Cosmetics’ Stay All Day Waterproof Liquid Eyeliner, Heaven’s Hue Highlighter and Stay All Day Liquid Lipstick, which are all shown above, are just a few of the products that are available at the Stila Cosmetics at Target shop.

Ulta Beauty at Target features a roster of the retailer’s prestigious brands. It will debut in more than 100 Target locations across the United States starting this month, with additional locations to be added in the coming years.

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